{"id":989658,"date":"2025-12-16T17:48:02","date_gmt":"2025-12-16T17:48:02","guid":{"rendered":"https:\/\/dbsmorocco.com\/?p=989658"},"modified":"2025-12-17T12:42:28","modified_gmt":"2025-12-17T12:42:28","slug":"how-morocco-plans-to-turn-afcon-2025-into-a-tourism-boost","status":"publish","type":"post","link":"https:\/\/dbsmorocco.com\/fr\/2025\/12\/16\/how-morocco-plans-to-turn-afcon-2025-into-a-tourism-boost\/","title":{"rendered":"Comment le Maroc compte transformer la CAN 2025 en levier de relance touristique"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"989658\" class=\"elementor elementor-989658\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e83392 e-flex e-con-boxed e-con e-parent\" data-id=\"2e83392\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31a9eb10 elementor-widget elementor-widget-text-editor\" data-id=\"31a9eb10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"560\" class=\"wp-image-989659\" src=\"https:\/\/dbsmorocco.com\/wp-content\/uploads\/2025\/12\/CAN-2025.jpg\" alt=\"\" srcset=\"https:\/\/dbsmorocco.com\/wp-content\/uploads\/2025\/12\/CAN-2025.jpg 850w, https:\/\/dbsmorocco.com\/wp-content\/uploads\/2025\/12\/CAN-2025-300x198.jpg 300w, https:\/\/dbsmorocco.com\/wp-content\/uploads\/2025\/12\/CAN-2025-768x506.jpg 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Rabat \u2013 Alors que le Maroc se pr\u00e9pare \u00e0 accueillir la Coupe d\u2019Afrique des Nations 2025, l\u2019attention ne porte pas uniquement sur le football, mais \u00e9galement sur la mani\u00e8re dont le tournoi peut soutenir les objectifs touristiques plus larges du pays.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Les responsables consid\u00e8rent la CAN comme bien plus qu\u2019un \u00e9v\u00e9nement sportif, la d\u00e9crivant comme une opportunit\u00e9 de renforcer la position du Maroc en tant que destination internationale.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>Feuille de route touristique et hausse du nombre de visiteurs<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\">La comp\u00e9tition s\u2019inscrit dans la Feuille de route nationale du tourisme 2023\u20132026, qui vise \u00e0 am\u00e9liorer les infrastructures, rehausser la qualit\u00e9 des services, diversifier les destinations et attirer des investissements durables. Les autorit\u00e9s affirment que la CAN acc\u00e9l\u00e9rera la mise en \u0153uvre de ce plan plut\u00f4t que de s\u2019en dissocier.<\/p>\n\n<p class=\"wp-block-paragraph\">Les chiffres du tourisme montrent que le secteur repose d\u00e9j\u00e0 sur des bases solides. \u00c0 fin 2025, le Maroc avait\u00a0<a href=\"https:\/\/www.moroccoworldnews.com\/2025\/12\/270376\/morocco-tops-18-million-tourists-by-november-as-sector-exceeds-pre-set-targets\/\" target=\"_blank\" rel=\"noreferrer noopener\">accueilli<\/a> environ 18 millions de visiteurs, d\u00e9passant les attentes et pla\u00e7ant le pays en avance sur l\u2019objectif de 19 millions fix\u00e9 pour 2026.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">La saison estivale a\u00a0<a href=\"https:\/\/mtaess.gov.ma\/ar\/%D8%A7%D9%84%D8%B3%D9%8A%D8%A7%D8%AD%D8%A9-%D9%81%D9%8A-%D8%A7%D9%84%D9%85%D8%BA%D8%B1%D8%A8-%D8%A3%D8%B1%D9%82%D8%A7%D9%85-%D9%82%D9%8A%D8%A7%D8%B3%D9%8A%D8%A9-%D9%84%D8%B5%D9%8A%D9%81-2025-%D9%88\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">confirm\u00e9<\/a>\u00a0cette tendance, avec 4,6 millions de touristes en juillet et ao\u00fbt, soit une hausse de 6 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n\n<p class=\"wp-block-paragraph\">Ces r\u00e9sultats ont \u00e9t\u00e9 enregistr\u00e9s avant le d\u00e9but de la CAN, laissant entendre que le Maroc aborde le tournoi avec une dynamique favorable. L\u2019\u00e9v\u00e9nement devrait accro\u00eetre la visibilit\u00e9 du pays, attirer de nouveaux visiteurs et souligner sa capacit\u00e9 \u00e0 organiser de grands rassemblements internationaux.<\/p>\n\n<p class=\"wp-block-paragraph\">Pour les responsables, l\u2019objectif est clair : utiliser la CAN 2025 non seulement pour remplir les h\u00f4tels durant la comp\u00e9tition, mais aussi pour renforcer durablement la confiance dans le secteur touristique marocain.\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Rabat \u2013 As Morocco prepares to host the 2025 Africa Cup of Nations, the focus is not only on football but also on how the tournament can support the country\u2019s wider tourism goals.\u00a0 Officials see AFCON as more than a sporting event, describing it as a chance to strengthen Morocco\u2019s position as a global destination&#8230;.<\/p>","protected":false},"author":1,"featured_media":989659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":11,"footnotes":""},"categories":[68],"tags":[],"class_list":["post-989658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.6) - 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