Rabat – As Morocco prepares to host the 2025 Africa Cup of Nations, the focus is not only on football but also on how the tournament can support the country’s wider tourism goals. 

Officials see AFCON as more than a sporting event, describing it as a chance to strengthen Morocco’s position as a global destination.

Tourism Roadmap and Rising Visitor Numbers

The competition is part of the national Tourism Roadmap 2023–2026, which aims to improve infrastructure, raise service quality, diversify destinations, and attract sustainable investment. Authorities say AFCON will accelerate this plan rather than stand apart from it.

Tourism numbers show the sector is already on solid ground. By late 2025, Morocco had welcomed about 18 million visitors, surpassing expectations and putting the country ahead of the roadmap’s target of 19 million by 2026. 

The summer season confirmed the trend, with 4.6 million tourists in July and August, a 6 percent increase compared to the previous year.

These results came before the start of AFCON, suggesting Morocco entered the tournament with strong momentum. The event is expected to add further visibility, attract new visitors, and underline Morocco’s ability to host large international gatherings.

For officials, the goal is clear: use AFCON 2025 not just to fill hotels during the competition, but to build lasting confidence in Morocco’s tourism sector.